Singaporeans are growing more affluent. According to the latest data provided by Singapore's Department of Statistics (DOS), the median monthly household income among employed households in Singapore increased from S$8,666 in 2015 to S$8,846 in 2016, up 2.6 per cent in real terms. With an increase in income, a desire for better lifestyle, better housing, better food and better mobility follows. High-income Professionals, Managers, Executives and Businessmen (PMEBs) in particular, are getting wiser when choosing a home. Location and affordability are no longer the sole determining factors. Amenities, facilities, security, status and even surrounding ambience will influence one’s decision when buying a home.
Majority of Singapore’s well heeled PMEBs work in the Central Business District (CBD) area, Singapore’s financial and business hub. Raffles Place, Shenton Way and Robinson Road, are homes to many Multi-National Corporations and offices of large local corporations. Therefore, properties near the CBD - prime areas such as Orchard, Tanglin, Newton, River Valley and Bukit Timah – are the choice location of homes for the PMEBs.
Whether it is café-hoping in a lush green space, or grabbing craft beers after work, PMEBs are usually spoilt for choice. Our garden city is populated with numerous restaurants, cafes, bars and clubs, especially among the central region. Areas such as Clarke Quay, Boat Quay, Robertson Quay, Dempsey Hill and Orchard Road are just a mere 5 to 7 minutes’ drive away. Be it a sumptuous authentic cuisine with a cosy atmosphere or a casual hawker-style Singaporean delight, one can easily keep your tummy happy.
For the adventurous PMEBs, the Park Connector is an important part of your lifestyle Take an evening stroll or a bicycle ride down south where it is a tranquil home to-nature trail that links seamlessly to the Southern Ridges – Mount Faber Park, Hort Park, Kent Ridge Park just to name a few. Soak in the breath-taking views if the various parks and nature reserves and busk in the sun among the trees.
For those who love performing arts, head east towards the Esplanade, the ArtScience Museum and Marina Bay Sands to enjoy the various musicals, plays or dance festivals that are on stage.
Increasingly, more Singaporeans are turning to serene developments where there is a good mix of city living and tranquil surroundings. Developments near parks and gardens are gaining popularity, as more Singaporeans have begun to enjoy staying near green lungs and nature reserves. Recognising the trend, many property developers and architects have developed projects that blend nature into its living spaces. The Crest, is a unique landmark in Tanglin that soars elegantly over the Good Class Bungalows districts of Jervois and Bishopsgate. It is designed by Pritzker Architecture Prize Laureate, Toyo Ito, one of the one of the world’s most influential architects in practice today. The Crest exhibits a design inspired by elements of nature, creating a natural haven in the city. The Crest seamlessly connects to the CBD area and surrounding nature reserves, offering the perfect balance between urban living and tranquillity. The Crest – a dream home for your family, where life peaks.